There are various stages that professional illustrators commonly use to create the right kind of image. These are the ones I use:
1. research and gather reference images
2. thumbnail sketches
3. shoot model(s) for photo reference. (takes the guess work out of form and lighting)
4. final sketch
5. color studies
6. final painting
After it is all done I have the piece professionally photographed and the file color corrected. This way I can be certain that my clients have the best possible digital file, and it's all ready to use.
Sometimes I do little sketch exercises to get me thinking before I begin the thumbnail stage, sometimes not. And, word to new illustrators: ALWAYS get your contracts and business arrangements out of the way before you begin any work.
I hope that they like them, and you do too. Do you have a favorite? Let me know.
I will let you know what they say.
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